#PANDU NAYAK GOOGLE HOW TO#
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To better illustrate this principle, let’s look at another example: Your goal is to visit every capital in Europe, and you are currently planning for your next trip. The task assigned to Google MUM consists in taking the complexity of the query into account and answering it in a way the matches the user’s original intent as closely as possible. It is indeed difficult to imagine finding a page perfectly optimised for this exact query. What should I do differently to prepare?” “I’ve ascended Mount Adams and wish to hike Mount Fuji next fall. The example used by Pandu Nayak, vice president of Search, during the Google MUM presentation was as follows: When it is impossible – at least for now – to provide a single answer to the query.Several clauses being used (“I have done this now how do I do that?”).The length (69.7% of queries typed into the search engines contain at least four words, according to Ahrefs).What is a complex query?Ī query may be considered “complex” for various reasons. BERT during its own time, and very soon Google MUM, strive to comply with this new way of looking for information. On average, 60% of users use the voice search functionality at lease once a day (59% ages 18-24, 65% ages 25-49, and 57% ages 50 and up, according to a PwC survey). This evolution is partly due to voice search, which is gaining in popularity and encourages users to voice out their questions using a more natural language.

These eight queries are just as many unavoidable steps they need to take to refine their search and finally get to the information that never came up with the previous results.Īs it happens, the search queries formulated on Google are becoming increasingly complex – and comprehensive. The Mountain View engineers began their work with one clear starting point: when a user performs a complex query (including several clauses and/or comparative expressions, for instance), it takes them eight queries on average to find the answer that matches their original search intent.

Queries on Google are becoming increasingly complex And just like its older brother BERT, MUM aims to provide users with concrete and precise answers to long and complex queries.

#PANDU NAYAK GOOGLE UPDATE#

Instead, it is the meaning behind the acronym that the latest Google algorithm update, set to launch within the next few months (or years?), adopted as its name.Īs the successor of BERT, the Google MUM update is also based on high-performance artificial intelligence. What is it exactly? How does Google MUM work? And how will this Google update impact SEO? What is Google MUM?ĭo you know what the “Multitask Unified Model” (MUM) is? No, it’s not a brand-new physical theory dreamt up to describe our Universe. This should help guide users towards more relevant answers to complex search queries. All this to say, the fact that the new algorithm, Google MUM, is all anyone seems to have been talking about since the spring of 2021 is hardly surprising.ĭesigned to replace BERT, this new iteration boasts advanced functionalities based on artificial intelligence and on an acute understanding of the natural language.

#PANDU NAYAK GOOGLE HOW TO#

All of these updates do, however, have one thing in common: They know how to send shivers down the spines of even the most talented SEO experts, who worry about having to completely overhaul their practices every single time. Before it delivered general answers about prescriptions but the BERT model understands that the query is about whether you can pick up a prescription for another person.Īs for languages other than English, Google says it is can use BERT learnings from language and apply them to others.Google’s algorithms are many, and greatly differ over time. Another is: 'can you get medicine for someone pharmacy'.

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